Bringing leading brands to every corner of the Kingdom.

Core Business

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Core Business

Distribution Services

Powering Brand Growth Through Market-Wide Coverage

We provide comprehensive distribution solutions for a broad portfolio of Fast-Moving Consumer Goods (FMCG), supporting brands across Saudi Arabia with scale, efficiency, and reliability. Our expertise spans multiple high demand categories, ensuring strong market penetration and consistent product availability.

Our distributed product categories include:

  • Baby Food and Accessories
  • Nutritional Products
  • Health Care Products
  • Personal Care Products
  • Beauty Care Products

Our extensive network covers all major sales channels, ensuring maximum visibility and availability for your brands.

Distribution Capabilities

Kingdom-Wide Distribution Presence

+200

Salesforce

4

Regions

19

Cities

12,682

Doors

893

Hyper/Supermarket

106

Electronic Shops

303

Para Pharma

9

E-commerce

4,766

Pharmacy Doors

6,132

Van Outlets

314

Retail Shops

159

Wholesale

Integrated Logistics Capabilities

Nationwide Logistics Network with Scalable Capacity

Our distribution strength is powered by a strong, fully integrated logistics infrastructure designed to support high volume operations and business growth.

We deliver end-to-end logistics services as a core part of our distribution offering, including:

  • End-to-end supply chain management
  • Warehousing and transportation
  • Advanced inventory and order management
  • Scalable infrastructure to support growth and peak demand
  • High-volume, high-speed invoicing and fulfillment

With 25 warehouses and a fleet of over 1,000 trucks, we have the capacity to handle large volumes and ensure timely deliveries across the Kingdom.

Digital & Analytics Capabilities

Enabling Smarter Decisions Through Digital Innovation

Across every sector we serve, we empower distribution excellence through digital solutions and advanced analytics, enabling smarter decision-making, stronger execution, and full operational visibility.

Our digital capabilities include:

  • Sales Force Automation (SFA)
  • Route optimization & automated collections
  • Real-time performance dashboards
  • Advanced analytics for sell-out and execution tracking
  • Secure, cloud-first IT infrastructure

Our digital platforms transform data into actionable insights, enabling smarter decisions and accelerated growth.